Monday, March 30, 2015

Monday Matters #29
Throughout the past few Monday Matters posts, a trend has been present. The trend is that a problem that has happened in the past is trying to be solved. These problems like Pharrell not receiving the money he deserves from his hit song "Happy", are just some of the problems people are facing in the world today. After exploring the marketing websites that were provided, I'm not exactly sure if I want this to be my major in college. I thought it was going to be something that I found interesting, but there wasn't really one story that caught my attention. I think that I still have time to decide what I want to major in, so I'll wait for my future self to decide. 

Monday Matters #28
In the United Kingdom, Google is in some trouble for a case people are calling "cookiegate". "Cookiegate" was an event that broke iPhone Safari users privacy. In 2013, a civil lawsuit was filed. In the U.S. Google had to pay a $22.5 million fine to settle the case with the FTC. While Google's verdict in the U.K. is still unknown, the consequences could be as severe as in the U.S. Click here to view the article.

Monday, March 16, 2015

Monday Matters #27
For small market business people, the idea of marketing on social media can be overwhelming. Many times, the business people are not caught up on the popular lingo in social media, so they don't even bother trying to learn it. Marketing on social media can be a very helpful and powerful thing that many small market business people miss out on. In the attached article, the author offers tips on how to be successful. Click here to read the article.

Monday Matters #26
A few decades ago, Cuba cut off all interaction with the U.S. Although this happened, Cuban citizens are familiar with U.S. brands. As President Obama tries to better public affairs with Cuba, U.S. commercial businesses will be going into uncharted territory. Many businesses believe that they will not be successful in Cuba because for decades billboards and advertising platforms have been promoting politics rather than commercial businesses like the U.S. does. Will businesses have a chance in Cuba? Click here to read the article. 

Monday Matters #25
In 2014, "Happy" by Pharrell was one of the most popular songs. It topped the charts in the U.S. and other countries throughout the world. The song sold 6.45 million copies and Pharrell won many awards for the song. However, although Pharrell made a lot of money from the song through downloads, music streaming apps and websites such as Pandora did not help Pharrell at all. In total, the song earned $2,700, which was split in half between Pharrell and Sony/ ATV Publishing. Is the music streaming industry destined to leave artists unhappy? Click here to read the article.